How to Create Attention-Grabbing Stories

How to Create Attention-Grabbing Stories

Want a press release or social post that gets attention? You need four things to create attention-grabbing stories: an angle, a story, a stat, and a hook.
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How to serve a niche without turning other prospects away

How to Serve a Niche without Turning Other Prospects Away

Here's how to use marketing automation to educate and nurture prospects outside your ideal client profile so you can serve a niche *and* your best clients.
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How to create a core story video for your business

How to Create a Core Story Video for Your Business

Wondering how to create a core story video - a video that tells the story of your “why”? If so, here’s how to plan it, make it, and market it.
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Combine Texts and Calls in Marketing and Onboarding

Combine Texts & Calls in Marketing & Onboarding

Do you combine texts and calls in marketing? If not, here's how to use them together - with data on preferences by age group.
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true crime and life insurance: how to talk to clients about this trend

True Crime and Life Insurance: How to Talk to Clients about This Trend

American pop culture is in the midst of a true crime obsession. If you’ve noticed that life insurance is often a part of these stories, you’re not alone.
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How Life Insurance Agents Can Use FinTok for Research & Inspiration

How Life Insurance Agents Can Use FinTok for Research & Inspiration

Want to learn how to watch videos on TikTok without an account? And how to use FinTok for research? We'll show you how to do both.
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Your Website: 3 Reasons You Can't Set it and Forget It

Your Website: 3 Reasons You Can’t “Set It and Forget It”

The way customers use your site has changed in the past few years. If you haven't updated your site, you're leaving money on the table.
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7 tips for better client communication

7 Tips for Better Client Communication

These 7 tips for better client communication will help you be more direct, concise, and persuasive - in emails, on the web, and in meetings.
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9 social media tips to drive local business

9 Social Media Tips to Drive Local Business

Drive local business on social media with these 9 tips - followers, hashtags, posting strategies, content tips, and more!
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How to Respond to Bad Reviews

How to Respond to Bad Reviews: Samples + Case Study

The way you respond to bad reviews can turn an angry client into a happy one. Here's what to say plus a case study that proves it's worth the effort.
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