Marketing to association members is a great way to sell long-term care. Carriers including Mutual of Omaha may offer the association reduced premiums or benefit enhancements at no extra cost. You might even have clients in your existing book of business who belong to the same association and would make good prospects for LTC.

Creating a program like this requires a few extra steps, but can be extremely lucrative. It opens the door to increased referral business, plus you become the trusted financial advisor for that association. Most carriers will want to see a brokerage association marketing plan before approving group eligibility. They’ll want to know things like the group size, how many apps you think you’ll issue,  and what kind of marketing support both you and the association will offer to support the program. Requirements and eligibility will vary by carrier. Call us to talk about your association’s needs and we can help choose the right carrier for your group. We’ll help you put together everything you need to submit your proposal.

If you’re already in touch with an association that wants to put together an LTC coverage package for its members, call us at 1-800-823-4852 to get started.

Get an Individual LTC Quote

Our Long-Term Care Carriers

Here are our most popular LTC carriers:

  • Mutual of Omaha
  • Genworth
  • Transamerica


Need Help?

Group and association long-term care insurance require more support and legwork than an individual policy. We’re here to help, from the prospecting to the marketing to the carrier application.

  • Call us at 1-800-823-4852 and ask to speak to a brokerage director.
  • Click here to email us.

Big Picture Sales & Marketing - Become a Pinney Partner

If you’re thinking about bringing an association on board with LTC, you’re the kind of agent who thinks big – and so are we. We’re constantly finding ways to help agents and brokerages provide more services and solutions for their clients and prospects. From case design and advanced marketing to application fulfillment, marketing support, and best-in-class technology solutions, it’s our mission to bring insurance sales into the 21st century. We’d love to have you join the team as our partner.

  • Click here to download our media kit with executive bios, services, contact info, and more.
  • Take Insureio for a test drive. It’s our proprietary CRM, designed by life insurance agents for life insurance agents.