How to Plan Ahead in a Fragmented Marketing Landscape
If you're feeling overwhelmed by today's fragmented marketing landscape, you’re not alone. Here's how to chart a low-stress course forward.
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AI and Life Insurance Marketing: Part Two
Let’s find out how AI can help you run your business more efficiently. This is part two of our series on AI and life insurance marketing.
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AI and Life Insurance Marketing: Part One
Wondering what all the fuss about AI is? And what the future of AI and life insurance marketing could be? We'll take a look in a two-part series.
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How to Create Attention-Grabbing Stories
Want a press release or social post that gets attention? You need four things to create attention-grabbing stories: an angle, a story, a stat, and a hook.
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How to Create a Core Story Video for Your Business
Wondering how to create a core story video - a video that tells the story of your “why”? If so, here’s how to plan it, make it, and market it.
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Combine Texts & Calls in Marketing & Onboarding
Do you combine texts and calls in marketing? If not, here's how to use them together - with data on preferences by age group.
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True Crime and Life Insurance: How to Talk to Clients about This Trend
American pop culture is in the midst of a true crime obsession. If you’ve noticed that life insurance is often a part of these stories, you’re not alone.
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7 Tips for Better Client Communication
These 7 tips for better client communication will help you be more direct, concise, and persuasive - in emails, on the web, and in meetings.
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How to Respond to Bad Reviews: Samples + Case Study
The way you respond to bad reviews can turn an angry client into a happy one. Here's what to say plus a case study that proves it's worth the effort.
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3 Ways to Market to Your Existing Book of Business
Don’t neglect your current clients because you’re searching for a shiny new marketing strategy. Here are 3 ways to market to your existing book of business.
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