Join this month's NAIFA ClientCast Power Session LIVE for an informational webinar on marketing to women, presented by Annette Bau, CFP®.
According to Newsweek, "Women are poised to become the biggest economic engine the world has ever known.” If you're not marketing to women and couples, you're neglecting a key component of your future client base.
- Women comprise one of the largest (valued at up to 40 trillion dollars) and most underserved niche markets available to advisors today.
- Women control 51% of all private wealth in the U.S., make over 80% of all buying decisions, and represent 43% of potential clients with assets above $500,000.
- It is also estimated that the majority of new income growth will go to women, due to a narrowing wage gap and rising female employment.
Learn techniques for marketing to women in order to earn more of their business, and generate a steady stream of referrals in this valuable niche market.
In this month’s Power Session LIVE webinar, you'll learn:
- Opportunities in the women’s market
- Where to find your ideal client
- Investing habits of affluent women
- Understanding the different types of women and how to approach them
- How to use research to tap into this market
- The best strategies to grow your market share
Title: How to Attract & Retain Women & Couples
Date: Friday, August 8th, 2014
Time: 8:30 AM - 9:30 AM PDT (11:30-12:30 EDT)
