Asset Maximization is a great tool to increase the value of your client’s estate without seeing it taxed. But it’s not for everyone.

Here, we’ll take a look at what the ideal candidate looks like and discuss how to approach clients and prospects about asset maximization.

The ideal candidate for asset maximization is an individual or couple…

  • At or over 60 years of age.
  • With multiple assets in their portfolio.
  • With children, grandchildren, or close beneficiaries they want to leave money to.
  • Who is healthy enough to pass medical underwriting to receive a life insurance policy.

If you have clients who meet all four of these categories, there are a few questions you can ask to get them—and the process—started.

  • Are you interested in multiplying the money you leave behind by up to 700%?
  • Do you have bonds, CDs, or low interest assets that aren’t needed for a retirement source of income?
  • Do you have a CD that is up for renewal?

Prospects have the same financial concerns as your clients, so when you chat with prospects, treat them as if they were your client. By providing them information in an honest fashion and upfront, you will put yourself in a position to establish a relationship and earn their business. Prospects who could benefit from asset maximization are those who fit into the above four criteria. They’re over 60, have multiple assets—one or a few of which put them above their means and aren’t needed as a source of income—and wish to pass their legacy to the next generation but don’t know how.

Does this mean asset maximization is automatically not for someone who does not meet the above four criteria? Of course not. But there are certain groups who this strategy does not work for.

For instance, if an individual or couple has limited assets and is utilizing all of them as a source of retirement income, then asset max will not work. Likewise, if they already have life insurance but have become unhealthier, it may not be the best strategy to purchase a new policy or change the current policy—especially if it applies adequate coverage already.

You've learned who it can help. Now learn more about why it's such a good strategy with all of its benefits. Or, you can give us a call at (800) 823-4852 to chat about how this strategy can help your clients.