On March 26, 2014, the American Marketing Association is hosting a free webcast titled "Performance Advertising Strategies for a Mobile World." As mobile commerce continues to rise, so too does the opportunity to gain new business via cell phones and tablets. Therefore, marketers and producers must begin thinking about incorporating a mobile strategy into practice. But it's not easy. Listen in as Jason Morse, VP of Criteo provides insights on mobile trends, capitalizing on opportunities, and understanding the challenges of going mobile.