Our February 2024 sales kit will help you talk about the need for and value of life insurance with prospects of any age.
This month's kit contains social media posts, sales ideas, and plenty of conversation starters that show the value of life insurance to clients who are as young as Gen Z all the way through Baby Boomers who are grandparents. From single parents to single people without children, the pieces in this month's kit will help you cast the widest net possible and meet new prospects by sharing the benefits and features that most resonate with them.
What’s in the Kit
Our free 69-page kit includes:
- 3 pages of social media posts & images
- 5-page life insurance consumer marketing toolkit
- 8-page life insurance marketing kit
- 3-page sales idea: Laddering life insurance
- 2-page sales idea: Writing impaired risk cases
- 3-page sales idea: Living benefits & riders
- 4-page producer guide: Communicating life insurance value to prospects
- 2-page producer guide: Overcoming objections
- 2-page producer guide: Generational communication style preferences
- 2-page sales idea: Selling to Millennials and Gen Z
- 4-page sales idea: Selling to Gen Z
- 4-page sales idea: Why life insurance is important for single clients
- 2-page sales idea: Protection for grandparents and grandchildren
- 2-page consumer flyer: Life insurance is cheaper than a cup of coffee
- 2-page consumer flyer: Differences between group and individual life
- 4-page consumer brochure: How much coverage do you need?
- 2-page consumer flyer: Living benefits story
- 2-page consumer flyer: Fact vs fiction
- 8-page consumer guide: Protect what matters most
- 2-page consumer flyer: Term vs perm
- 1-page family financial needs worksheet
How to Use This Month’s Sales Kit
Start by using facts and stats to get a prospect's attention. Here are just a few examples:
- Fewer women own life insurance than men (49% vs. 55%, respectively).
- Only 2 of 5 single moms have life insurance.
- A daily cup of coffee at about $4 purchased 5 days a week adds up to $80/month. But a healthy 30-year-old can buy a $250,000 term life policy for as low as $15/month.
- 27% of U.S. adults lost their life insurance coverage in 2020 due to an unplanned job loss.
You can also use tidbits like this in email or client meetings, if you're not big on social media. You already know how to sell. But this kit will help you try different sales tactics with new information, demographics you may not have approached before, and sales ideas you may not have used yet. If you need illustrations or case design help as you start working with a prospect, don't forget - we're just an email or a phone call away.
Get the KitNeed help with quotes, illustrations, or selecting the right product?
Our Brokerage Managers - Dave and David - can help. They have incredible depth and breadth in terms of product knowledge. Call 800-823-4852 and ask for a brokerage manager, or click the button below to email us!
Insureio Subscribers: Use Our February Marketing Campaign
Are you an Insureio subscriber? If so, you have access to a pre-written marketing campaign for the month of February. It includes four emails for your prospects, pre-scheduled for delivery throughout the month. These emails focus on general life insurance awareness, especially as it pertains to families who still need basic protection. As always, these informational emails don't push a particular carrier or product. They're designed to highlight situations and times in life when it's a good idea to consider life insurance, like getting married, having a baby, or buying a home.
To preview the campaign:
- From your left-hand nav menu in Insureio, hover over Marketing and then click Marketing Campaigns.
- Scroll down and click February Newsletter Series: Give More Than Love (Monthly Focus Topic). You'll see the list of pre-scheduled emails. To see what a template looks like, click any of the blue template title links. The template will open up in a new browser tab.
Want to learn more about Insureio marketing campaigns and how to enroll your clients and prospects? Click here to visit the tutorial in the Insureio Academy.
Download Our February 2024 Sales Kit Now!
