Your 2021 Social Media Calendar
Start the new year off right with our 2021 social media calendar. Posting more often is a great way to start a conversation and build a relationship with clients and prospects online.

2020 didn’t go as planned, but we did learn that online communications are more important than ever. To help you stay on top of social media in 2021, here's an updated version of our social media calendar. If you already have a schedule or ideas for what to post, use them! This list is a handy backup if you run out of ideas, or are pressed for time. We’ve included finance & insurance items, plus the most well-known hashtags and internet-friendly holidays (like May 4th, for Star Wars fans).

Ways to Use This Calendar

Weekly Hashtags

If there's nothing on the schedule for a particular day and you want to post, you can always use one of these hashtags. Use them with text, pictures, or video on any social media network. They're especially important on Instagram, if that's one of your active social networks. We included five hashtags per day of the week, which will get you through the entire month.

Not sure which social media networks are right for your agency? Read this post for tips and data-backed strategies for choosing where to focus.

Post a quick text update, a selfie, an inspirational quote, a factoid, tell followers what you’re working on, or provide a financial tip. You can even share someone else's post - tell your followers who your mentors are! Your post doesn't have to be fancy. The point is to share your ideas and point of view with your prospects and clients on a consistent basis.


  • #mondaymotivation
  • #mondaymorning
  • #mindfulmonday
  • #mondayfunday
  • #mondaymuse


  • #tuesdaytip
  • #tuesdaytruth
  • #tuesdayvibes
  • #transformationtuesday
  • #tuesdaytreat


  • #wednesdaywisdom
  • #wednesdayworkout
  • #wellnesswednesday
  • #wednesdaywords
  • #wednesdaynight


  • #throwbackthursday or #tbt
  • #thursdaythoughts
  • #thursdayvibes
  • #thursdaymood
  • #thursdayfun


  • #feelgoodfriday
  • #fridayfeeling
  • #fridayfun
  • #fearlessfriday
  • #fridayflow


  • #saturdaymorning
  • #saturdayfunday
  • #saturdaystyle
  • #saturdayshenanigans
  • #saturdayswag


  • #sundaymorning
  • #sundaymood
  • #sundaybest
  • #sundayfunday


  • 1st: New Year’s Day. Are you making a resolution this year? What did you learn during lockdown last year that will make this one even better? #NewYear2021
  • 4th: Trivia Day. Dust off your favorite factoids and share them with your followers. What’s the longest river in Asia? Who holds the record for most touchdown passes in a single game? Who wrote the longest book to win the Pulitzer Prize? Whatever kind of trivia you enjoy, post some samples today. #TriviaDay
  • 8th: First State of the Union Address. On this day in 1790, George Washington delivered the first presidential State of the Union Address. If you had to deliver a state of the union address about your financial future, what would you say? #StateOfTheUnion
  • 13th: Make Your Dreams Come True Day. Ask your followers what their biggest dream is and how they’re making it come true. This unofficial holiday is a great life insurance tie-in. #DreamsComeTrue
  • 20th: Martin Luther King, Jr. Day. Don't let this inspirational holiday pass you by. Click here to see Google’s results for quotes from King and post your favorite. #MLKDay2021
  • 23rd: First Induction into the Rock ‘N’ Roll Hall of Fame. Today in 1986, Chuck Berry, James Brown, Ray Charles, Domino, the Everly Brothers, Buddy Holly, JL Lewis, and Elvis Presley were inaugurated into the Rock ‘N’ Roll Hall of Fame. Who’s your favorite inductee? Ask your followers who their favorites are. #RockNRollHallOfFame
  • 31st: New Year’s Resolution Update. Ask your followers if they’re keeping up with their resolution. If you made a resolution, share your progress…be honest! #NewYearsResolution2021


  • 2nd: Groundhog Day. It’s the day we find out whether we get an early spring! Share your predictions. #GroundhogDay
  • 4th: Rosa Parks Day. On this day in 1913, Rosa Parks was born. After taking a course in nonviolent civil disobedience, she refused to move further back on a segregated Montgomery bus and was arrested. Today, she is celebrated as a leader in the civil rights movement. #RosaParksDay
  • 5th: National Wear Red Day. Wear red today to support women’s heart health. Nearly 80% of cardiac events can be prevented, yet cardiovascular diseases continue to be a woman’s greatest health threat. Wear red today and ask your followers to learn the warning signs of stroke and symptoms of heart disease. For more info, check out #WearRedDay
  • 12th: Lincoln's Birthday. You can't go wrong with a quote from or story about Honest Abe. Click here to see Google's results for Lincoln quotes and pick your favorite. #LincolnsBirthday #HonestAbe
  • 14th: Valentine’s Day. You don’t need a sweetheart to celebrate this holiday. A friend or family member can be your Valentine, too! It’s also a good time to reshare content from the LifeHappens Insure Your Love campaign. #ValentinesDay
  • 15th: Susan B. Anthony’s Birthday. She spoke out in favor of abolition, temperance, equal pay, and women’s right to vote. She was arrested in 1872 for voting, which helped the women’s suffrage movement gain visibility. She died in 1906, 14 years before women got the right to vote with the 19th Amendment. #WomensSuffrage #HappyBirthdaySusanBAnthony
  • 22nd: World Sword Swallowers Day. Want to highlight a high-risk occupation that would be hard to insure? Bingo. Now tell your prospects that as long as they don’t do this for a living, you can help them get coverage! #WorldSwordSwallowersDay


  • 2nd: Read Across America Day. Today is also Dr. Seuss’s birthday! Post about your favorite Dr. Seuss book and ask your followers to do the same. Or share a quick video of you reading a line from your favorite book or poem. Want more ideas? Check out #ReadAcrossAmerica #DrSeuss #DrSeussBirthday
  • 8th: International Women’s Day. Which women in your life have inspired you to be a better person? Give them a shout-out and ask your followers to do the same. The 2021 theme is “Choose to Challenge.” #IWD2021 #ChooseToChallenge
  • 13th: Daylight Savings Begins Tomorrow. It's time to spring forward! Remind your followers to set their clocks forward one hour before they go to sleep tonight. To spur conversation, ask what they would have done with that lost hour, or what they're looking forward to most about more daylight in the evening. #SpringForward #TimeChange
  • 14th: Pi Day. Today is 3/14, also known as Pi Day. Pi (the Greek letter “π”) is a symbol used in math to represent the ratio of the circumference of a circle to its diameter. On Pi Day, people often post videos of themselves reciting as many digits as they can of Pi, or simply eating pie. For more info, check out #PiDay
  • 17th: St. Patrick’s Day. Post a picture of yourself wearing green! Or add some green décor to your office and shoot a quick cell phone video wishing everyone a happy St. Patrick’s Day. #StPatricksDay #StPaddysDay #LuckOfTheIrish #SaintPatricksDay
  • 23rd: Puppy Day. Who doesn’t love puppies? Okay, people with allergies might not love puppies, but they score big on social media. Post a picture of your own pup, or your favorite breed. Don’t have or like dogs? Consider sharing a link to your local SPCA so your canine-loving followers know where to go to find a furry friend. #PuppyDay
  • 26th: First Jazz Recordings Made. On this day in 1917, the Victor Talking Machine Company recorded the Original Dixieland Jazz Band playing “Dixie Jazz Band One Step” and “Livery Stable Blues.” If you’re a jazz fan, share your favorite artists and songs, or ask your followers to recommend some for you. #JazzMusic
  • 29th: National Vietnam War Veterans Day. This holiday was made official in 2017. It’s the day to thank and honor our Vietnam veterans and their families for their service and sacrifice. Nine million Americans served with the U.S. Armed Forces between November 1, 1955 and May 15, 1975. #VietnamVets #Veterans #ThankYouVets


  • 1st: April Fool's Day. Today’s the day to have a little fun – but don’t scare your clients! Big companies often announce fake products or acquisitions. In 2019, Honda Canada pranked us with the “Polite Horn” and LEGO offered the “Find my brick” app. How about announcing a new life insurance risk class for Jedi knights or shoot-‘em-up heroes like John Wick? Whatever you choose, have fun! #AprilFools #AprilFoolsDay
  • 6th: National Library Workers' Day. Thank a librarian in your post today! What book or author did a librarian help you discover? How have librarians helped you or your kids complete research projects or schoolwork? #ThankALibrarian
  • 12th: Grilled Cheese Day. Ask your followers to share their favorite grilled cheese moments – what additives do they put in their sandwiches? Or are they grilled cheese purists? #GrilledCheeseDay
  • 15th: Tax Day. Chances are some clients are feeling the stress of tax season. You could share a picture of something calming – a landscape, a cute kid, or a baby animal. If people are feeling the sting, ask them to come to you for insurance and financial solutions to make sure next year runs a little more smoothly! #TaxDay #TaxPreparation #TaxRefund
  • 22nd: Earth Day. This year’s theme is “Restore Our Earth.” What can we do (and what are you already doing) to help reduce pollution, conserve animal habitats, and more? Share your thoughts or photos and ask your followers to do the same. #EarthDay2021
  • 23rd: National Take Our Daughters and Sons to Work Day. Can take your child to work today? We hope so! If you’re comfortable sharing a picture of you together in the office, go for it. If you’re not, you could share a drawing your child made at work. For those who can’t take a child to work (or don’t have kids), do a Google search for “Take Our Daughters And Sons To Work” and share one of the heartwarming stories you find. #TODASTW #TakeYourChildToWorkDay
  • 23rd: Beethoven Composes Für Elise. If you took piano lessons as a kid, chances are you played this famous piece of music. Share this YouTube video of a pianist playing the song and ask your followers if they remember it from piano lessons, a 1980s McDonalds commercial, a 1990s phone ringtone, or all of the above.


  • ALL MONTH: National Physical Fitness and Sports Month. The President's Council on Sports, Fitness & Nutrition and have teamed up to offer pre-written tweets for you – click here to get them. #GetActive
  • 4th: Star Wars Day (May the 4th Be With You). Today’s the day to drop your favorite Star Wars quote onto social media. Who’s your favorite character? What’s your favorite line? If you’re not a fan, you can ask your followers to share their favorite Star Wars moments. #StarWarsDay #MayThe4th
  • 9th: Mother’s Day. This one’s a no-brainer! Share a special message for your mom, and all of your partners and clients who are moms. Be sure to say thank you for everything they do – and show you appreciate how hard they work! #MothersDay #mother #love #family #motherhood
  • 15th: Armed Forces Day. Show your support for our armed forces by giving them a big thank-you today! Ask your followers if they have friends and relatives who are currently serving. #ArmedForceDday #ThankYouForYourService
  • 21st: Talk Like Yoda Day. Everyone loves Yoda, but what if you had to talk like him? Try it today with a social media post. #TalkLikeYoda
  • 26th: First LeMans Endurance Race. In 1923, the first 24 Hours of Le Mans race for cars was held. If you saw the movie Ford v. Ferrari, you know what it’s all about! Ask your social followers who they’d want on their team and what car they’d want to drive. #LeMans24 #HoursOfLemans
  • 31st: Memorial Day. Show your patriotic side by remembering those who gave their lives while serving in America’s military. If you have a friend or relative who died in combat, consider sharing their story. If you don’t, you can share what’s going on in your community – many have parades or ceremonies to honor local heroes. #MemorialDay2021


  • 1st: Say Something Nice Day. This one is super-easy to participate in. Just post a message where you say something nice about someone in your life – a client, a friend, a family member, a teacher, a mentor, or all of the above. Be sure you tag that person if they’re on social media and ask them to pay it forward. #SaySomethingNiceDay
  • 4th: National Donut Day. Bring a dozen donuts into the office today and share them with your staff. Don't forget to snap a pic and post it - and ask your followers what their favorite donut/donut shop is...or whether they spell the word "donut" or "doughnut." #NationalDonutDay #NationalDoughnutDay
  • 15th: Nature Photography Day. Created by the North American Nature Photography Association, this is a day to share your best nature photos. Take an extra minute at home or on the way to work to find something beautiful – a leaf, a bird, an animal, a flower, etc., and share it on social media. #NaturePhotographyDay
  • 19th: Juneteenth. Now a holiday in several states including New York, Juneteenth commemorates the emancipation of slaves in the U.S. It began in Galveston, Texas, when enslaved African-Americans were told they were free on June 19, 1865. #Juneteenth
  • 20th: Longest Day of the Year. This one’s also a no-brainer. Snap a picture of what you'll do with your time on the longest day. Ask your audience how they'll spend their time today. Bonus points for encouraging healthy habits like exercising and cooking a healthy meal, all steps that will help them stay fit and save on their life insurance. #LongestDay
  • 21st: Father’s Day. Tell dads everywhere they’re appreciated! If you have a personal story to share about your dad, that’s ideal. If not, pick someone who acted like a father figure for you and thank them for what they add to your life. #FathersDay #father #love #family #fatherhood
  • 26th: Take Your Dog to Work Day. Bring your pooch into the office and share snaps on social media! If you don’t have a dog, share a picture of your favorite fictional dog (Scooby Doo, Marmaduke, 101 Dalmatians, The Poky Little Puppy, etc.). #DogsRule #TakeYourDogToWorkDay


  • 4th: Independence Day. What does freedom mean to you? You can share your thoughts, or post pictures you have of American landmarks. If you’ve ever visited Independence Hall, Mount Vernon, or a Revolutionary War battlefield, now’s the time to post and share your impressions and photos. #FourthOfJuly #July4 #IndependenceDay
  • 7th: Tell the Truth Day. This one is easy to participate in – just post something with an honest confession. Keep it positive, uplifting, or funny – you could tell the truth about drinking the last of the milk and putting the carton back in the fridge, or you could tug at your followers’ heartstrings and share how you wish you’d gotten to know someone better who has since passed away. #TellTheTruthDay
  • 11th: Free Slurpee Day. Since 2002, 7-Eleven has been using this day (7/11) to give away one free small Slurpee per person. Stop by during the day and post a picture of your flavor choice. Tell your followers to get their free Slurpee and share their favorite flavor. #FreeSlurpeeDay
  • 15th: Rosetta Stone Discovered. On this day in 1799, a French captain serving with Napoleon found a very special stone in an Egyptian village. That stone contained a royal decree written in hieroglyphs, a native Egyptian script, and ancient Greek. The triple translation helped scholars learn to read hieroglyphs, but today, the name “Rosetta stone” is most familiar as a language-learning company. What language do you most want to learn? Share it, and ask your followers the same question. #RosettaStone
  • 18th: Insurance Nerd Day. Pioneer State Mutual Insurance Company declared Insurance Nerd Day back in 2016 to help combat the lack of interest in the insurance industry. The point is to encourage people to break the stereotype that our industry is boring. Share something you love about working in the insurance industry – helping people is a great way to go for this one. #InsuranceNerdDay
  • 24th: “Eye of the Tiger” Hits #1. On this day in 1982, Survivor’s “Eye of the Tiger” from the Rocky III soundtrack hit #1 on the Billboard Hot 100 charts, where it would stay for six weeks. This song has become a force in pop culture, symbolizing the moment where you start working hard to achieve your goals, or show off what you’ve achieved with all that work. Ask your followers what memories they have of the song or what their favorite renditions/covers are. #EyeOfTheTiger
  • 29th: Lasagna Day. Lasagna is a classic! Ask your followers for their recipes, photos, tips, or memories related to lasagna. #LasagnaDay


  • 1st: MTV Premiered. On this day in 1981, MTV premiered at 12:01 am. Do you remember MTV? What were your favorite programs and people? Share your memories with your followers and ask them for theirs. #IWantMyMTV
  • 8th: Happiness Happens Day. Created by the Secret Society of Happy People in 1999, today is the day to share why you’re happy. This is a great tie-in for life insurance, since many of your followers will say their families and loved ones make them happy! #HappinessHappens #DontWorryBeHappy
  • 10th: National Lazy Day. Which chore are you happiest to give up? What’s your favorite thing to do on a lazy day? Share it! #LazyDay
  • 13th: Friday the 13th. It doesn't happen very often, but when it does, take advantage of it on social media. People think of Friday the 13th as a "bad luck" day...but is it? Share your experience. Or, if you're a horror movie fan, share your favorite quotes and moments from the Friday the 13th franchise. #Friday13th
  • 21st: National Senior Citizens Day. Today's the day to celebrate our seniors! Ronald Reagan declared this day a holiday in 1988. We can celebrate by telling the seniors in your life how much they mean to you. How have they influenced you? Who, in particular, is responsible for your mindset, success, or positive attitude? #NationalSeniorCitizensDay
  • 26th: Dog Appreciation Day. Today, dog lovers, is for you. The day was created to encourage people to rescue dogs from shelters, as well as to honor working dogs who help law enforcement, the disabled, the blind, and people who need the extra comfort of a therapy dog. Share snaps of your pooch, or tell your followers what your favorite breed is and ask them to share theirs. #DogDay


  • ALL MONTH: Fruits & Veggies - More Matters Month. Spread the word about the importance of healthy eating! The USDA has ready-made messaging for you – click here to access it. #HealthyHabits
  • 4th: Eat an Extra Dessert Day. What are your favorite desserts? Which two go especially well together for Eat and Extra Dessert Day? Share pics or recipes and ask your social followers for their best dessert tips, recipes, and photos. #EatAnExtraDessertDay
  • 6th: Labor Day. This holiday traditionally marks the end of summer. Share pictures of summer gatherings like barbecues, picnics, trips to the lake, and more. Ask your followers what memories they have of the last lazy days of summer. #LaborDay2021
  • 10th: Smithsonian Institution Established. On this day in 1846, an act of Congress established the Smithsonian Institution, the world’s biggest museum and research complex. Which Smithsonian museums have you visited…or are on your wish list? Ask your followers to share their favorite exhibits, from the dinosaurs to the airplanes to the Hope diamond. #Smithsonian
  • 16th: Guacamole Day. You don’t need an excuse to put guacamole on anything, but today is a good one nonetheless. Ask your followers for their recipes and best uses of guacamole. #GuacamoleDay
  • 18th: National Cleanup Day. Snap of pic of yourself picking up a piece of litter – that’s what today is all about. Today, all over the world, groups are gathering to clean up their neighborhoods. Last year, in 2020, events took place in the U.S., Canada, Brazil, South Africa, the United Kingdom, Russia, China, Indonesia, and Australia. Ask your followers how they’re contributing. #NationalCleanUpDay2021
  • 19th: Talk Like a Pirate Day. How did this happen? We’re not sure, but on this day every year now, people say things like “shiver me timbers” and “walk the plank.” It’s fun, it’s silly, and it’s easy to participate in. Click here for a pirate glossary and pirate name generator. #TalkLikeAPirateDay
  • 28th: National Neighbor Day. This one’s a fun one! Celebrate a neighbor in any way you want. It might be your next-door neighbor, or a business next to yours. Taking a bigger picture, how about celebrating one of America's neighbors? Whatever neighbor means to you, take a moment to celebrate the relationships that bind neighbors together. #NationalNeighborDay


  • ALL MONTH: National Breast Cancer Awareness Month. and collaborating organizations have another awareness kit for you this month, complete with pre-written tweets for you – click here to get it. #BreastCancerAwareness #BreastCancerAwarenessMonth
  • 2nd: World Smile Day. This one's super easy to participate in! Just smile, snap a selfie, and post it. Ask your followers to do the same. Smiling is contagious, and it can help lift a gloomy mood. Share those good vibes today! #WorldSmileDay
  • 5th: World Teachers' Day. Shine a light on how a great teacher can inspire you to be your best. Who are some of the teachers who encouraged or inspired you? Thank them publicly and encourage your followers to do the same. #TeachersDay #ThankATeacher
  • 12th: National Savings Day. Today is a great day to reach out to your social media followers, as well as your mailing list. It's a day to encourage them to take control of their finances. Ideas include setting up an automatic monthly transfer from checking to savings, checking their credit report, or getting a quote for an annuity. #NationalSavingsDay
  • 16th: Dictionary Day. What’s your favorite word? If you don’t have a favorite word, open the dictionary at random and pick one! Ask your followers to do the same. #DictionaryDay
  • 20th: International Sloth Day. Created by the non-profit foundation AIUNAU, International Sloth Day is designed to raise awareness about the endangered sloth. This is a great excuse to search for “sloth” on YouTube and find a cute video to share. #SlothDay #SlothNation #SlothLover #SlothLove
  • 21st: Get Smart about Credit Day. Established by the American Bankers Association, the point of this day is the help young people be smart about credit before it’s too late. Share credit management tips online and ask followers to share them with their older kids who are just starting to establish their credit. #GetSmartAboutCreditDay
  • 31st: Halloween. Show your followers your costume! Or your pet’s costume. Or your office’s spooky décor. If you’re not into photos, tell them a quick scary story, or a memory about Halloween from your childhood, or drop a quote from your favorite scary movie. #Halloween #Halloween2021


  • ALL MONTH: American Diabetes Month. and the American Diabetes Association have an awareness kit for the month that contains pre-written tweets. Click here to get it. #DiabetesAwarenessMonth
  • 4th: National Men Make Dinner Day. This is a day for men who fear the kitchen, or aren't very good at cooking (and don't do it often, as a result). It's about getting over the fear and the inconvenience to give the people in your life one home-cooked meal. Who in your life fits this description? Share the day with them, or tag them a week in advance so they have time to prepare. Get more info here. #NationalMenMakeDinnerDay
  • 7th: Daylight Savings Time Ends. Remind your followers to “fall back” and set their clocks back for an extra hour of sleep! #DaylightSavings
  • 11th: Veterans Day. Show your patriotic side! Share a message of thanks and appreciation for those who have fought to help keep our country free. You could also share local events your followers might be interested in, or interview a veteran if there’s one in your family or book of business who’d like to talk about their service. #VeteransDay #ThankAVet
  • 13th: Ada Lovelace Day. The daughter of the famous poet Lord Byron, Ada Lovelace had talent of her own – she’s widely credited as being the first computer programmer. She worked with Charles Babbage on his calculating engine, called the Analytical Engine. She wrote a program that calculated Bernoulli numbers using the Engine. Share resources on Ada ( or and inspire your followers to achieve great things in STEM. #AdaLovelace #AdaLovelaceDay2021
  • 19th: Play Monopoly Day. Most of us have spent a rainy day playing Monopoly. If you haven’t, now’s the time to try it. Dust off that old board game box, decide if you want to be the shoe or the thimble, and try to build that hotel on Boardwalk! Snap a pic or share your favorite Monopoly memory and ask your followers to do the same. #PlayMonopolyDay
  • 25th: Thanksgiving. It’s that time of year again! Wish your clients a safe and happy holiday…and, if politics are too divisive in their family, give them a few topics to talk about instead, like life insurance! #HappyThanksgiving


  • 1st: National Day of Giving. After all the crazy spending we did on Black Friday, Small Business Saturday, and Cyber Monday, it’s time to put a little of that money to charitable use. Today’s the day to donate to organizations that help others – as little as $1 can make a big difference! Share ideas for places to donate, or ask your audience where they prefer to give. #GivingTuesday
  • 3rd: International Day of Persons with Disabilities. Created by the United Nations in 1992, this day encourages us to try to better understand the experiences of people with a disability. To participate, share tips for creating a more inclusive workspace. Click here for a sharable graphic promoting this day and disability inclusion. #DisabilityDay #disabilityawareness #inclusion #disabilityadvocate #disabilityrights
  • 7th: Pearl Harbor Remembrance Day. On this day in 1941, the bombing of Pearl Harbor cost more than 2,000 American lives. Today, we remember them. You can share a link to the USS Arizona Memorial ( and ask how many of your followers have been there or had family members who were stationed there. #PearlHarbor #USSArizona #PearlHarborMemorial
  • 11th: Lost and Found Day. Lost something? Post about it today! Found something you’re not sure who it belongs to? Post about it! The point is to make connections between people as much as it is to try and find a home for lost items. #LostFoundDay
  • 18th: National Ugly Christmas Sweater Day. Today's the day to wear that ugly Christmas sweater and post a pic on social. Better yet, have an office "Ugly Christmas Sweater" contest and have your followers vote on the winner! #UglyChristmasSweater #UglyChristmasSweaterDay
  • 24th/25th: Christmas Eve/Day. Wish your clients a safe and happy holiday! Share photos of your Christmas tree, office décor, or snowy weather outside. If you don’t want to share personal information, you can link to Google’s Santa Tracker. #MerryChristmas #Christmas2021
    • NOTE: You may also want to add Hanukkah (28th-6th), Festivus (23rd) and/or Kwanzaa (26th-1st) to your posting schedule.
  • 31st: New Year’s Eve. Woo-hoo…out with the old and in with the new! Wish your clients a fantastic new year, and tell them you can’t wait to help them achieve their financial goals in 2021. #NewYearsEve

That’s our list of 2021 social media calendar starters!

Do you have any special occasions or holidays that have been a hit on social media? Tell us in the comments!