January is a great time to set new goals, plan for the coming year, and have a discussion with your clients and loved ones about Long-Term Care Planning.

According to a recent LIMRA survey, LTC sales were up 13% over last year – a bright spot in an otherwise flat or declining sales environment.

This probably shouldn’t come as a surprise with Baby Boomers turning 65 at a rate of more than 10,000 every single day for the next 18 years – opportunities for continued growth couldn’t be better.