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Email Newsletters
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Popularity + new platforms
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April 25, 2022 | digital marketing, email marketing
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The humble email newsletter has made a comeback, becoming one of the internet's hottest marketing tools. For years, we've heard doomsayers tell us "email is dead." But many independent entrepreneurs are using newsletters to share their ideas. Even big tech companies including LinkedIn, Twitter, and Facebook have gotten in on the trend – should you?
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Recent Posts
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The step 95% of agents miss
Most training for life insurance agents doesn't make the agent more successful – even when it comes from extremely smart, successful people like Tom Hegna, Pamela Yellen, and Ed Slott. In this month's issue, Van Mueller asks: Why not? What's the disconnect? An interview with Sir Anthony Hopkins holds the key...
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What it means, how to find it, how to fix it
What is your website's bounce rate? What does that number even mean? And what should you do if it's too high? Bounce rate usually has a negative connotation – but that may not always be the case. We took a look at what it means, how to find it, and four steps to take to lower it if yours is too high.
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Income tax planning
This month, our sales kit will help you find more sales & planning opportunities by taking a look at your clients' income tax forms. The first two pages of their 1040 can help illuminate issues like college planning, healthcare needs, retirement planning, business planning needs, and more.
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A fun, free social video tool
Last month, we showed you how to use Adobe's free social image creation tool, Creative Cloud Express. Now, let's see what their free video creation tool has to offer. Turns out, it's easy to use and can export video pre-sized for Facebook and YouTube. If you can drag and drop, you can create social media videos.
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7 tips for framing, pitching & more
Why is PR still important in the days of social media selling? Because it's about more than driving traffic – it's about credibility. When a prospect finds you, chances are they're going to Google you. Ideally, you want them to find media coverage where you're consulted or profiled as an expert. That coverage functions alongside social proof to give the best possible picture of you to your new prospect.
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Cancer
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The behavior and characteristics of each form of cancer are different, as are the chances of successful treatment. If your proposed insured presents with a history of cancer, here's what you need to know.
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Ask the Underwriter
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Need More Time to Sell?
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We can help.
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Take advantage of all the ways Pinney Insurance can help you place cases and spend more time prospecting and selling.
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